Durability
Durable products have a particularly high lifetime due to their quality and reparability. The durability counteracts mass consumption and high waste volumes and minimises their negative impacts.
Fair and social production
This criterion includes socially acceptable production conditions and a transparent value chain for the products. In addition to internationally regulated social standards, there are a number of specific measures that are initiated and implemented by the manufacturers.
Pollutant-reduced production
Pollutants can have a negative impact on humans, animals and entire ecosystems. The manufacture of sustainable products is characterised by the reduction or elimination of harmful chemicals.
Fair Wear Foundation (FWF)
The non-profit organisation campaigns for better working conditions and minimum standards in the garment industry. Participating brands are judged on the degree to which they implement the labour practices of the Fair Wear Code.
